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Jeremy A Roberts
Senior Strategic Value Advisor at Adobe
CEO at Left Brain + Right Brain
I am a global entrepreneur and corporate marketer with over 15 years across a variety of industries from fashion technology and music entertainment to cloud hosting, MarTech, data, financial services, and insurance. I currently am a Strategic Value Advisor for Adobe and CEO of Left Brain + Right Brain. I was previously the Head of Partnership Marketing at Acxiom. I have also worked previously as a Product Marketing Leader at IBM supporting IBM’s customer analytics product portfolio, as a Digital Marketing Leader at Harland Clarke managing marketing for the company’s 13+ brands, and at Rackspace in Demand Generation, Product Marketing, and Social Marketing roles.
Within these roles, I managed strategic relationships and built sell-to and sell-through marketing programs to drive funnel conversion for companies like Adobe, IBM, Facebook, Pinterest, American Express, IHS Markit, DISH, MediaMath, Walmart, Costco, Office Depot, Mary Kay Cosmetics, EMC, HP Symantec, Microsoft, Gap, Ann Taylor, Levi’s, and Cox Communications.
I hold a Bachelor’s Degree in Marketing from St. Mary’s University in San Antonio and an MBA in Marketing from Tulane University, Freeman School of Business. I am also an Adjunct Professor of Marketing at Texas A&M University (San Antonio) teaching Marketing. I am currently working on my Doctor of Business Administration at the University of the Incarnate Word.
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Digital Transformation at Exxon
CEO at Inspiring Insights LLC
I build marketing demand gen and analytics engines. I specialize in analytics, marketing & cloud and I am a the founder of TheCareerCoach.co and Marketing Ops Pros. I am also the cohoost of the #AnalyticsToday Podcast show. I have helped companies like IBM, Rackspace, Macys, Toyrus, Golds Gym, Toyota, Pokomtel, Tmobile and several others in defining their analytics and digital program strategy, vision, and infrastructure needs to support revenue growth. I have also been called as a top 100 big data influencer on the web and have contributed 150+ publications to personal and third party blogs on the topics of big data, digital marketing, social and customer analytics. I presently lead IBM’s Customer Analytics initiative and helps businesses improve marketing campaigns by using viral marketing, campaign attribution, activity budgeting, lifecycle analysis, mobile marketing and enterprise analytics.
In my 12+ year of analytics and marketing career I have led several eCommerce, digital marketing and analytics teams in enterprise and mid market companies leading to significant growth in revenue and sales. Additionally, I have also help businesses leverage web analysis and combine it with search marketing to get unique edge over competitors.
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