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Jeremy A Roberts
Solutions Consultant at Adobe
Founder & CEO at Left Brain + Right Brain
I am a global entrepreneur and corporate marketer with over 15 years across a variety of industries from fashion technology and music entertainment to cloud hosting, MarTech, data, financial services, and insurance. I currently am a Solutions Consultant for Adobe and CEO of Left Brain + Right Brain. I was previously the Head of Partnership Marketing at Acxiom. I have also worked previously as a Product Marketing Leader at IBM supporting IBM’s customer analytics product portfolio, as a Digital Marketing Leader at Harland Clarke managing marketing for the company’s 13+ brands, and at Rackspace in Demand Generation, Product Marketing and Social Marketing roles.
Within these roles, I managed strategic relationships and built sell-to and sell-through marketing programs to drive funnel conversion for companies like: Adobe, IBM, Facebook, Pinterest, American Express, IHS Markit, DISH, MediaMath, Walmart, Costco, Office Depot, Mary Kay Cosmetics, EMC, HP Symantec, Microsoft, Gap, Ann Taylor, Levi’s, and Cox Communications.
I hold a Bachelor’s Degree in Marketing from St. Mary’s University in San Antonio and an MBA in Marketing from Tulane University, Freeman School of Business. I am also a former Adjunct Professor of Marketing at Texas A&M University (San Antonio) teaching Digital Marketing.
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Director of Marketing Operations at Direct Energy
I am an award winning leader and international keynote speaker focused on building and optimizing analytics, big data & marketing engines for revenue growth. I have helped IBM, Alert Logic, Rackspace, Macys, Toyrus, Golds Gym, Toyota, Pokomtel, Tmobile and several others in building their analytics and digital strategy, vision, and infrastructure. I have been called as a top 100 big data analytics influencer on the web, I own Keywebmetrics Blog (#6 digital analytics blog) & have led several marketing and analytics organizations. I presently run Alert Logic Inc's marketing ops, media and analytics team
Previously, I lead Alert Logic's global marketing operations and analytics. I also spent time leading IBM's Customer Analytics initiative and helped businesses improve marketing campaigns by using viral marketing, campaign attribution, activity budgeting, lifecycle analysis, mobile marketing and enterprise analytics.
In my 15+ year of analytics and marketing career I have led several eCommerce, digital marketing and analytics teams in enterprise and mid market companies leading to significant growth in revenue and sales. Additionally, I have also help businesses leverage web analysis and combine it with search marketing to get unique edge over competitors.
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