On October 6th 2015, Court of Justice of the European Union (CJEU) invalidated the Safe Harbor Law putting thousands of businesses exposed to legal ramifications. This new change has put a big question mark on the legacy model of doing business with our European friends. I also think this also puts a lot of pressure on marketing and analytics organizations as we heavily rely on customer data. If you are in analytics and marketing then you may have to make changes on how you operate when it comes to customer data. In this podcast, we discuss what was Safe Harbor Law, why was it invalidated, how this could impact your marketing or analytics organization and finally how you can plan and protect your organizations. (Note: Please consult your legal adviser for legal advise. The purpose of this podcast and blog post is to provide information and we are not providing any legal advise)
A Quick Preview of the Podcast:
What was the Safe Harbor Law before it was invalidated.
Why was the Safe Harbor agreement invalidated or terminated.
How does the end of safe harbor impacts customer data professionals such as analytics, marketing and advertising professionals.
7 privacy principles you should continue to follow even after the death of Safe Harbor agreement.
4 Steps you can take to mitigate the risk and protect your organization.
Listen to the Safe Harbor Invalidated: How to Protect and Prepare your Marketing & Analytics Organization Podcast