Every year, SalesForce releases a report call the “State of Marketing“. They survey thousands of marketers and compile the findings into a content heavy report. For 2016, SalesForce surveyed around 4,000 marketing leaders worldwide. This year, the goal of the survey was to understand:
1. Macro and micro trends influencing and changing the role of marketing.
2. How different types of marketing teams approach marketing intelligence and customer experience
3. New developments in the digital marketing industry.
In this podcast, we are going to take seven insights from the report and present it in an actionable format for our listeners so you can apply the research directly to your business.
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