Email was invented in 1973 and since then there have been countless numbers of email sent across platforms, devices and systems. It has become the most used form of communication in the modern world and also one of the most effective form of marketing. In this podcast we will take you through the journey of how email has evolved and share some advanced tips, tricks and ideas for improving your marketing automation and email marketing programs. We will be covering basic concepts such as email conversions, deliverability rates and advanced topics like account based marketing and lead scoring. Join us and learn how you can convert your organization from running traditional email programs to driving advanced marketing automation projects.
A Quick Preview of the Email Marketing and Marketing Automation Best Practices podcast:
Email marketing origination and history.
Omnichannel marketing using email as a center piece.
Managing your email database.
Account based marketing.
Email for 1×1 communication and much more
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