5 Disruptions Shaping Marketing Technology Landscape in 2017
Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market comp
7 Inspiring Lessons for Marketing Operations and Analytics Leaders
Integrate recently published an ebook detailing the accomplishments and the professional journey of the world's top marketing operations
Hack Low Performing Marketing Programs with Data and Analytics
Marketing programs are designed to indirectly impact demand such as branding campaigns, social and display media.
7 Simple & Effective Questions to Ask to Measure CRM Data Quality
Customer Relationship data such as accounts, contacts and leads are the most important dataset you can ever have to generate revenue.
5 Actionable Lessons from Forrester Predictive Marketing Analytics Survey
Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales
21 Advanced Analytics and Marketing Predictions for 2017
We strongly believe most of these will impact your life if you are a marketing, analytics, data science or big data professional.
10 Data Driven Actions You Can Take to Improve Digital Conversion
Data is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand an
15 Critical Data and Analytics Mistakes to Avoid
In this blog post and supporting podcast we will dive deep to discuss the “15 critical data and analytics mistakes and how to avoid these”.
5 Actionable Lessons from the 2016 Big Data Survey
NewVantage partners is a Big Data consulting firm that runs an annual survey called “Big Data Executive Survey” in which it targets F1000 bu
7 Actionable Lessons from the 2016 State of Marketing Research
In this podcast, we are going to take seven insights from the report and present it in an actionable format for our listeners so you can app