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Big Data. Marketing Analytics. Digital Marketing.

Follow the AnalyticsToday Blog for show notes and detailed insights from each episode.

June 9, 2017

Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market compared to 150 in 2011.

April 21, 2017

Integrate recently published an ebook detailing the accomplishments and the professional journey of the world's top marketing operations and analytics leaders.

March 24, 2017

Marketing programs are designed to indirectly impact demand such as branding campaigns, social and display media.

February 10, 2017

Customer Relationship data such as accounts, contacts and leads are the most important dataset you can ever have to generate revenue.

January 20, 2017

Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue.

December 2, 2016

We strongly believe most of these will impact your life if you are a marketing, analytics, data science or big data professional.

October 21, 2016

Data is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand and improve digital conversion.

September 9, 2016

In this blog post and supporting podcast we will dive deep to discuss the “15 critical data and analytics mistakes and how to avoid these”.

June 10, 2016

NewVantage partners is a Big Data consulting firm that runs an annual survey called “Big Data Executive Survey” in which it targets F1000 business people.

May 20, 2016

In this podcast, we are going to take seven insights from the report and present it in an actionable format for our listeners so you can apply the research.

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